Indian Creek CBD — Instagram Growth Strategy (2023)
Project Overview
Client: Indian Creek CBD
Platform: Instagram
Goal: Expand brand visibility and engagement among women aged 25–45
Role: Strategy, Content Direction, Brand Positioning
Platform: Instagram
Goal: Expand brand visibility and engagement among women aged 25–45
Role: Strategy, Content Direction, Brand Positioning
Challenge
Indian Creek CBD had a loyal customer base but wanted to grow deeper roots in the female wellness market. The challenge: authentically connect with women through a platform that values trust, transparency, and lifestyle alignment.
Strategy: Building Trust Through Storytelling
We developed a three-pillar content strategy to position Indian Creek CBD as a trusted voice for women seeking natural, high-quality wellness products.
Pillar 1: Education & Transparency
Demystified CBD through easy-to-understand posts and product breakdowns.
Showcased the farm-to-bottle journey to build transparency and brand integrity.
Focused on how CBD supports wellness goals like stress relief, better sleep, and balance.
Pillar 2: Product Showcasing & Storytelling
Shifted away from hard-selling and leaned into visual storytelling.
Highlighted how products fit into everyday self-care rituals.
Reinforced the brand’s promise: "From Our Farm to Your Health™."
Pillar 3: Community & Lifestyle Alignment
Crafted a community-first message: "CBD is part of your self-care journey."
Engaged audiences through comments, shares, and relatable lifestyle content.
Key Results
Strengthened emotional connection with women through relatable, educational storytelling.
Increased post engagement and follower interaction with lifestyle-focused content.
Positioned the brand for future UGC and influencer-driven growth campaigns.
Final Takeaway
Indian Creek CBD’s 2023 Instagram strategy was about more than selling products — it was about building a community for women through trust, authenticity, and storytelling.
