Created a new brand identity for Salt and Yoga to support their launch into a competitive wellness market, delivering logos, style guides, and digital assets, which helped establish a distinct, calming, and memorable presence

Graphic Design, Advertising, Art Direction

Led the rebrand of ALPS Mountaineering by redesigning the logo, packaging, and marketing materials, modernizing the brand while preserving its rugged roots, resulting in stronger shelf presence and higher customer recognition

Led a company-wide brand refresh at TrojanLitho to address inconsistent visual identity post-acquisition, by developing a new logo, style guide, and cohesive templates, resulting in improved brand recognition and alignment across all departments

Graphic Design, Interaction Design, Illustration

Redesigned brand visuals during a soft rebrand by collaborating with marketing and leadership teams, refreshing digital and print assets across business units, which elevated brand consistency and improved internal adoption

Branding, Graphic Design, Illustration

Branding, Graphic Design, Photography