Designed and led the development of Closetly, an AI-powered virtual closet app that streamlines outfit planning, promotes sustainability, and enhances wardrobe organization through intelligent image recognition and personalized recommendations

Redesigned brand visuals during a soft rebrand by collaborating with marketing and leadership teams, refreshing digital and print assets across business units, which elevated brand consistency and improved internal adoption

Redesigned a factory lunchroom by leading a cross-functional team of three designers, streamlining foot traffic, layout, and contractor coordination, resulting in a more functional, welcoming space used by 100+ employees daily

Led the rebrand of ALPS Mountaineering by redesigning the logo, packaging, and marketing materials, modernizing the brand while preserving its rugged roots, resulting in stronger shelf presence and higher customer recognition

Led a company-wide brand refresh at TrojanLitho to address inconsistent visual identity post-acquisition, by developing a new logo, style guide, and cohesive templates, resulting in improved brand recognition and alignment across all departments

Produced a rebrand announcement video to introduce Perficient’s new visual identity, handling scripting, storyboarding, animation, and editing, resulting in a successful internal launch and increased brand alignment

Created a new brand identity for Salt and Yoga to support their launch into a competitive wellness market, delivering logos, style guides, and digital assets, which helped establish a distinct, calming, and memorable presence